Chevrolet Sonic LS; Lowest Cost-of-Ownership of vehicles advertised during the Super Bowl
There was a significant marketing buzz around automotive advertising during the Super Bowl, but the focus was typically on the enjoyment of the commercials, not on the vehicles themselves. Vincentric, the leading provider of cost-of-ownership data to the auto industry, took a different approach and released a study analyzing the total cost-of-ownership for the 22 vehicles [...]
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March 13, 2012 
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